This project was part of the Stanford ME310 Global Design Innovation program and  SUGAR Network (Stanford University Global Alliance for Redesign). Our Portugal and Poland-based team was challenged by Philip Morris International (company behind brands like Marlboro) with the briefing: design the future of a smoke free world. Our team was composed of 6 members with backgrounds in design, business communication, management and engineering. During 9 months we designed and conducted a user research, built numerous prototypes that we tested and iterated towards our final solution. One of the most common reasons for people to smoke (in fact over 1/2 a billion people) is the need to relax or relieve stress.

We looked into healthy ways to achieve this relaxation, lower stress levels and still provide the same reward or emotion as when you smoke a cigarette.

If you notice your breathing you surely can feel how quick and shallow it is, now try taking a deep breath, did you feel the difference? Deep breathing is known for having many different benefits for your body and mind. It can lower your blood pressure and especially it can calm you down when you feel anxious or distressed.

Having this in mind we developed feeltr: